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Launch Tribute to FREEWAY X Benedicto Cabrera
The event was held on June 9, 2015 at the Cultural Center of the Philippines (CCP) in Pasay City as part of BenCab’s celebration for his 50th Anniversary Retrospective. It was a splendid night of art, fashion and a grand presentation of Filipino talent as the event was attended by several prominent figures from both ends such as fashion bloggers, art enthusiasts, critics, media, BenCab’s family and the main celebrant himself.
The event night opened with cocktails and a Pop-Up Shop Preview at CCP’s Main Lobby showcasing Freeway x BenCab National Artist Collectors’ Series. As guests viewed they collection on display, they were treated to pass around hors d’oeuvre. BenCab and devoted partner Annie Sarthou were there to chat and welcome everyone.
The event was lively hosted by Tessa Prieto Valdes and Tim Yap, both huge BenCab fans.
As the lights dimmed, the guests were treated to a dramatic fashion show by Freeway, where the 50-piece vibrant collection featured the many variations of BenCab’s popular subject “Sabel”. From paintings to fabric, it was definitely grand to witness as BenCab’s beautiful works were translated into sublimation graphic tees, work shirts, tailored dresses, casual tops, weekend wear, and many other accessories. The fashion show was made possible by Freeway’s event sponsor, the online leader ZALORA who helped produce the show.
In line with the artistic and nationalistic theme, the winners of the recently held Art Bag Design Contest were also presented at the event. BenCab awarded them for their winning designs, “Taong Putik Festival” by Merry Joyce Bautista and “Ating Pilipinas” by Mark Dizon, are now available in Freeway Stores nationwide.
After main events at the CCP Lobby, the guests were invited to the opening of “BenCab in Multiples: A Print Retrospective at the Bulwagang Juan Luna (Main Gallery) at the 3rd floor of CCP. Guests marveled at the huge collection of BenCab’s print from CCP’s collection, a few private collectors and his own personal collection.
Indeed, it was a night to remember as guests went home that night filled with more appreciation and awe for fashion, art and culture. You can catch more of the #FreewayXBenCab collection at all Freeway stores nationwide or SHOP ONLINE at www.freewayonline.com.ph or through their online partner Zalora! You may also visit our Facebook page www.facebook.com/FreewayOnline or follow us on Twitter and Instagram @FreewayOnline for more information.