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Freeway x Jose Garcia Villa | National Artist Collectors’ Series Fall 2010
Freeway has successfully paid tribute and recognition to two national treasures last year, as it featured the works of Literary Genius Nick Joaquin last Fall and the paintings and sketches of Visionary Master Ang KiuKok last Holiday through its limited edition fashion collection..
This June, Freeway will once again pay special homage to another great National Artist for Literature, the multi-awarded Jose Garcia Villa. The much awaited third part of the series will feature the literary works of Jose Garcia Villa. He is known for his “comma poems” and his collection of short stories. In 2008, well known publisher Penguin Classics launched Doveglion (short for Dove, Eagle and Lion which he used as a pen name for himself) as a centennial edition of Villa’s collected poetry including rare and previously unpublished material.
Villa was considered as a powerful literary influence in the Philippines throughout much of the 20th century, although he had lived most of his life in the United States; thus earning the name “Pope of the Greenwich Villages”. As Luis Francia explained from Asiaweek magazine..”In a world of English language poetry dominated by the British and Americans, Villa stood out for the ascetic brilliance of his poetry and for his national origin.” Villa was a Filipino poet, literary critic, short story writer, and painter, and was hailed Philippine National Artist in 1973.
Freeway is proud to feature some of his well known works as interpreted in the collection which includes graphic tees, leggings, outerwear, woven tops, woven dresses, tote bags and clutches. The merchandise has combined high-technology printing and colorfully creative graphic works and layout to achieve the wonderful pieces that represent the series. As a first, the Villa National Artist Series will carry some of Villa’s poems in Pilipino as well as some of his own hand-drawn sketches. What a beautiful keepsake to wear and to give away!
All items will have their own gift packaging, a swing tag of Villa’s bio and a Jose Garcia Villa authenticity stamp printed on the merchandise.