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June
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Freeway x F. Sionil José | National Artist Collectors Series Fall 2011

by Freeway, 2011
Freeway x National Artist Collectors' Series F. Sionil Jose

For two years in a row, FREEWAY has gained immense recognition for being a creative innovator with its National Artist Collectors’ Series which started in 2009.  Gone are the days where only casual wear are available to show one’s pride and culture.  With Freeway’s culturally intelligent collections, fashion forward Filipinos can now wear Fashionalism not just on weekends, but also for work and special occasions. Freeway re-introduces today’s youth with our renowned Philippine National Artists as it merges Filipino culture with current pop fashion.

After paying tribute to National Artists Nick Joaquin (Literature), Ang Kiukok (Visual Arts), Jose Garcia Villa (Literature) and Ramon Valera (Fashion Design), Freeway is excited to feature its first living National Artist in the Series.  This May, Freeway launches the National Artist Collectors’ Series Fall 2011 Collection featuring the works of National Artist for Literature F. Sionil José.

F. Sionil José is one of the best and most active writers of contemporary Philippine literature in English. Throughout his career, Sionil José’s writings espouse social justice and change to better the lives of average Filipino families. He is one of the most critically acclaimed Filipino authors internationally, although much underrated in his own country because of his authentic Filipino English and his anti-elite views. Sionil José was hailed as National Artist for Literature in 2001.


Freeway features some of his well known works as interpreted in a pocket collection which includes staple favorites graphic tees in trendy silhouettes, modern tailored woven tops and dresses and accessories.  Free yourself from the mainstream and wear the Pinoy Pride power on your sleeves in a more creative and fashion-forward way!


All items will have their own gift packaging, a swing tag of Sionil José’s bio and an F. Sionil José authenticity stamp printed on the merchandise.

To view the entire collection and to get fresher updates, visit our Facebook Fan Page http://www.facebook.com/FreewayOnline and Twitter http://twitter.com/FreewayOnline.